Jewelry’s been quiet for too long. We’re here to make noise.
KRAÉE was born in a Nebraska dorm room in 2019 when Arihant and Nakul looked around and realized something was missing: fire. The jewelry world was either playing it too safe or trying too hard to sell the soulless. So they built what didn’t exist - a brand that doesn’t whisper luxury - it shouts it.
We don’t just make jewelry. We build statements.
925 sterling silver. Culture-charged collections. Zero compromise. Every drop is rooted in research, shaped by rebellion, and designed to make noise in a world full of silence.
KRAÉE isn’t about fitting in. It’s about standing the f*ck out.
Mission Statement
To create jewelry that fuses bold design with precision craftsmanship. Kraée pieces are engineered to empower individuality, challenge the ordinary, and inspire unapologetic self-expression.
It isn’t just about what you wear, it’s about owning who you are.
Vision Statement
A rebellion against soulless jewelry. A war on the ordinary. A new standard for those who don’t just wear jewelry-they own it. Building pieces with precision, attitude, and a refusal to conform. It’s luxury, but not the stiff, silent kind. It’s raw. It’s loud. It’s made to be felt.
OUR IDEOLOGY
Disrupt the Expected. Design the Unapologetic.
We believe jewelry should carry more than shine, it should carry meaning.
We create for the misfits, the visionaries, the boundary-breakers. The ones who choose their own lane and never ask for permission.
• Luxury, Reimagined: Precision craftsmanship. Purity of material. Zero compromise.
• Expression over Convention: Every piece tells a story…Yours.
• Silver with Soul: We work in 925 sterling silver because it’s precious, powerful, and unafraid to age with grace.
KRAÉE is for those who don’t whisper their identity. It is not just a brand.
It is a movement for the bold, the expressive, and the unapologetic.
Meet the Founders
Some ideas spark and fade. Others refuse to be ignored. That’s how it was for Arihant & Nakul when they crossed paths at the University of Nebraska-Lincoln in 2019. What started as late-night debates about design, culture, and style turned into a vision, jewelry that doesn’t just accessorize but defines.
Arihant - The Dreamer
Legacy bearer. Detail seeker. Limit pusher.
Born into brilliance, Arihant fuses tradition with edge, turning heritage into heat. For him, jewelry isn’t just an add-on, it's the centerpiece.
Nakul - The Visionary
Brand thinker. Culture reader. Rule breaker.
With an eye for what sparks and a disdain for anything basic, Nakul turns design into attitude. For him, luxury doesn’t sit still - it demands attention.
Together, they created KRAÉE for those who don’t fit molds.
They shatter them.
The Team Behind the Riot
KRAÉE is powered by a collective of creators who share one thing in common- audacity. From wild sketches to final polish, every piece is a product of obsession.
• Our designers think in chaos, create in clarity.
• Our artisans chase perfection with every cut, every setting.
• Our CX crew makes sure wearing KRAÉE feels as bold as buying it
We don’t just make jewelry.
We make armor for individuality.
We don’t follow fashion.
We forge identity.
This isn’t a team.
It’s a rebellion dressed in silver.
